Eugenie Bouchard, the Canadian athlete once hailed as tennis’s next superstar, is making waves in an entirely new arena—and looking phenomenal while doing it. Known for her fierce game and effortless charm, Bouchard has transitioned from professional tennis to becoming one of the rising stars in pickleball, the fast-growing sport taking the U.S. by storm.
Born on February 25, 1994, Bouchard burst onto the global scene in 2014, reaching the Wimbledon final and the semifinals of both the Australian Open and French Open. Her aggressive playstyle and marketable charisma earned her the WTA Newcomer of the Year title in 2013, followed by WTA’s Most Improved Player in 2014.
While injuries interrupted her tennis momentum, Bouchard has found fresh energy and inspiration on the pickleball court. Currently ranked No. 17, she’s quickly establishing herself as a serious competitor. She’s even launched her own signature pickleball paddle—further proof she’s not just dabbling but carving out a legacy in this next chapter.
Off the court, Bouchard remains a powerful presence. With a massive following on social media, she’s built a brand that blends athleticism, beauty, and influence. Whether she’s training, vacationing, or posing in a bikini for her fans, Bouchard knows how to command the spotlight. She continues to appear in photoshoots and endorsements, reminding everyone she’s still a force in both the fashion and fitness worlds.
“I think she would look great in UjENA,” says UjENA’s head designer Catherine Cross, who sees Bouchard as a perfect fit for the swimwear brand’s confident, athletic aesthetic.
As she balances pro sports with a public persona that’s as confident as it is glamorous, one thing is clear—Eugenie Bouchard is still playing to win.
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